MangoLeads

5 Hacks to Writing an Email That Always Gets Opened

Gohpcwwvo04cd7pdzeal By Jake Hall
5 Hacks to Writing an Email That Always Gets Opened
If you use cold emails to advertise your products, you know by now that many of them never get opened... or they do, but never give the right results. If you want to make sure yours are worth opening and will bring more buyers to you, here’s a simple checklist that you can follow.

1. Make it personal
The most successful emails are the ones aimed at a specific person – not the generic ones sent to thousands, but ones personalized for someone. Use the information that you can find on the internet, don’t be lazy. Find something that makes that person stick from the crowd, something special about them, and exploit that. Don’t limit personalization only to their starting the email with their personal name. Use all that you can discover.
Try to find what people want, and present what you have to offer as something they need. Try different approaches, depending upon person’s needs. Some people like practical things, some expensive, others minimalistic, so many different tastes and expectations. In other words, the same sofa, for instance, can be portrayed as a multipurpose sofa, a great piece of furniture where you can spend wonderful time with your friends, and use it as a single or double bed when need an extra place for sleep... or as an exclusive, stylish piece of furniture. Or it can be described as a piece of minimalism and simplicity.
Targeted emails have much better success score, and they take some 58% of the revenues for the marketers surveyed. This makes personalization one of the priorities when making marketing e-mails.

2. Show why it’s useful
Offer your subscribers something they need, something they want, but don’t limit yourself to only that. Try to be helpful, and as friendly as you can. They should feel that way about you. Friends are the people that we trust most, that we believe. People from whom we want to hear an advice, and that’s where the biggest advantage lays.
We should be on the same side, and not the opposite ones. Make them feel that our problems are mutual, and we want and need similar things. They are going to feel closer to us and be more influenced by our offers.

3. Don’t be generic
Avoid generics at every cost. People get used to them, they’re boring and everyone is going to pass on them. You can send thousands of emails but who’s going to read them? Reading is the first thing you need if you want them to get involved. Be interesting; try something new, something that will catch your readers off guard. People like to be surprised, to find out new stuff, and have an adventure. By sticking to the same boring routine we’re lowering your chances for success.
Use uncommon words that people are not used to. Don’t hesitate to use bizarre ones. Tickle their imagination or information gap. Also, use power words, they attract attention and make your lines stand out of the bunch.

4. Highlight the benefits
A lot of emails only present the features, and not the benefits of the offer. A 50% discount on shoes is great, but the thing that matters there is their quality, lifetime, style, versatility. Pointing out the discount maybe means spending less money, but doesn’t give the real benefit of buying anything. It doesn’t represent the real value for the reader, only that they are going to pay less for something that they might not need. The real benefit would be their versatility, for instance, that they can be used both for work, and going on a date. Or that we can go to a gym in them, but also to a business meeting.
Because of that, it’s very important to think through what is the real benefit, and what is just a feature. A feature is great if it follows the benefit, but if it stands by itself, then it’s not really that attractive. A good choice and presentation of benefits is crucial for success, and that’s why they should be highlighted. 

5. Stick to the point
Don’t write everything. Stick to the important information. Long e-mails are unfriendly; no one wants to spend too much time on reading email. Don’t get them overcrowded.  Decide what you want to achieve with a message. Whether it is to remind the recipients to buy their New England Patriots season tickets, to motivate them to use electric cars or workout, when you know your main goal, it’s easier to stick to it.

So, instead of telling the entire life story of your company and all the reasons they need you – say something that will make them want to learn more and include the link to your website. This way, not only will you avoid being boring, you will also have more “meaningful” visits to your site.


  • If you liked it, share the love: